Animation
‘Symbols’
Stop Hunger, Start Peace
Client
UNICEF. World Food Program
Noma Bar, in collaboration with ad agency TBWA Chait/Day NY has created a 30-second animation for the World Food Programme.
The film features a voice-over by actor Liam Neeson. It will air in more than 30 countries around the world as part of World Peace Day on 21 September.
It's easy to get desensitized to important stories, but, with a clever use of negative space, this video for the World Food Programme has powerfully highlighted the plight of refugees.
The 30-second video called 'Symbols' uses stunning visual shorthands to help stop hunger and start peace.
Big brand names including McDonald's, Burger King, Facebook and Google teamed up to promote the video narrated by Liam Neeson, in a bid to boost donations to the WFP's emergency response fund.
Agency TBWA\Chiat\Day New York
Production Dutch Uncle Studio
Direction & Design Noma Bar
Animation Ale Pixel Studio
Creative Direction Rob Schwartz
Art Direction Melatan Riden
Voice Over Liam Neeson
Techniques
2D Animation / Motion Graphics
Output
Broadcast. 30 Countries.
Length
00:30