Length ▻ 0:30

Project Info

WeAreRemade studio - produced this fun cell animated TV spot to promote the all-new Perception Playground exhibit at the Museum of Science in Boston.

Using the existing YOBH-EES’S characters synonyms with the museums design language, the team brought them to life for the first time for all to see!

In Perception Playground, visitors will step into a world full of illusions and effects that engage different senses and reveal the mechanisms behind human perception. The exhibit transforms scientific research findings into interactive activities, allowing visitors to conduct their own investigations and experience firsthand how the brain constructs reality. Perception Playground illuminates three fundamental aspects of human perception: 

1 - How our brains interpret sensory information to construct our view of the world; 

2 - How factors beyond immediate sensory input (like prior experiences, expectations, and context) influence our perceptions; 

3- How perceptual experiences can vary between individuals.