Animation
‘Do The Ride Thing’
Client
LYFT
#RidingistheNewDriving
Dutch Uncle produced the nationwide 'Do the Ride Thing' outdoor animated campaign for LYFT.
It was aired in high traffic areas in major cities in the US, focusing on NYC and LA, including the legendary Times Square screens and at LAX.
Noma Bar as director & illustrator for the campaign created a colorful and playful world of animated visuals that lit up NYC's streets communicating LYFT's easy going message to an incredibly wide audience.
Client Lyft
Agency Made Movement
Senior Producer Amy Mainero
Production - Dutch Uncle Studio
Director & Designer - Noma Bar
Animation Studio - Ale Pixel Studio
3D Animation Bruno Persico
Executive Producer - Helen Cowley / Dutch Uncle
Techniques
2D Animation / Motion Graphics
Output
Online, Social, Broadcast, OOH
Length
3 x 00:15