While the National Association of REALTORS ( NAR ) has long advocated for fair housing, the latest campaign, created by Havas Chicago and directed by Noma Bar acknowledges that there is still more work to be done across the real estate industry.

Noma's spot uses color to advance the story, beginning in colorless world that recognizes the issues many face and progressing toward a brighter, fairer future for all. The introduction of color is timed with this line in the voiceover: “It will take all of us.” In this way color represents progress, and progress happens when we, all people, take on this issue together.

The media extends from OOH and print ads to social and a branded content series with VICE – with future content partnerships planned with Axios and Daily Beast. The campaign also includes a buy through connected TV and OLV that will have the benefit of reaching underrepresented and marginalized groups and BIPOC and LGBTQ+ businesses in addition to the campaigns primary target of first-time home buyers with the important message of equality in housing.

The messages are targeted to fair housing advocates, including first time homebuyers, marginalized groups, DC lawmakers and of course REALTORS(R). The National Association of REALTORS® is re-committing to the fairness fight and encouraging REALTORS, who are members of the National Association of REALTORS, and the public to report violations to HUD.gov.